The link below is to a blog on a website sponsored by Lithium Technologies, a software company. In many ways, the business sector, (more concerned with what works than with what will make a good journal article,) is way ahead of the academic sector when it comes to gamification. The following blog entry, as suggested by the title, "Gamification 101: The Psychology of Motivation," gives a pretty good survey of current gamification theory--both the good and the bad. In addition, the graphics do an excellent job of clarifying the information in the text.
Gamification 101: The Psychology of Motivation
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