Link to online journal article, "Gamification in Education: What, How, Why Bother?"
The authors are cautious, though still enthusiastic about gamification. Their article is useful because it provides cautions, outlining possible problems and risks. For them, gamification isn't the end-all, which provides balance after so many articles that are overly optimistic about what gamification can do.
New technology or pedagogy (especially new pedagogy based on new technology) requires an investment in time and resources. The learning curve is steep. Those unwilling to make that investment will be disappointed by the results, and then become skeptics.
http://www.academia.edu/570970/Gamification_in_Education_What_How_Why_Bother
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